CoinShares has announced a strategic rebranding for its popular crypto ETP brand XBT Provider, now operating under the name CoinShares XBT Provider. This move is part of a broader strategy to align more closely with the overall CoinShares group and signals an upcoming period of expansion planned for Q3-Q4 2024.
The rebranding goes beyond just a name change, representing a deeper integration with the parent company and positioning the brand to introduce innovative financial products to the market.
Since its inception in 2015, CoinShares XBT Provider has been a leader in the cryptocurrency investment space in the Nordics. It made waves by launching the first Bitcoin-based security, Bitcoin Tracker One ETP, on a regulated public exchange.
Over the years, the brand has expanded its offerings to include the world’s first exchange-traded products referencing both bitcoin and ethereum, denominated in SEK and EUR, and listed on the Stockholm exchange.
Townsend Lansing, Head of Product at CoinShares, highlighted how their ETPs have provided exposure to leading digital assets like Bitcoin and Ethereum, setting a new standard. Building on nearly a decade of operational excellence, CoinShares aims to replicate this success in the Nordic markets by introducing new products tailored to the growing demand for stablecoins and alternative investment options.
The upcoming financial products are designed to meet the evolving needs of a new generation of Nordic investors, offering more sophisticated investment structures and enhanced accessibility.
Following a record financial quarter, CoinShares International, the parent company, is expanding its reach through acquisitions like Valkyrie Funds in the U.S. Head of Asset Management Frank Spiteri acknowledged the rising demand for regulated crypto exposure products in Europe and the U.S., indicating that the rebranding will facilitate further innovation and commitment to the Nordic region.
This strategic move reinforces CoinShares’ position as the premier digital asset investment firm, known for its transparency, regulatory compliance, and ongoing product innovation.
As a leading European fintech company specializing in digital assets, CoinShares continues to provide a wide range of financial services for corporate, financial, and individual investors.