Stream has recently entered into a fresh collaboration with Azarus, a well-known Web3 layer that specializes in game streaming services, in order to unite the communities of streaming and gaming. Azarus functions as an open platform that offers interactive, live, and open digital experiences to enhance content engagement.
Azarus is a key player in the market, utilizing interactive overlay technology that platforms like Twitch use for playable ads. Through this technology, Azarus has distributed over $2 million in rewards and engaged nearly 500,000 simultaneous players in top Esports and gaming events. The partnership between Stream and Azarus aims to further enhance these interactive experiences.
The platform is set to expand beyond Twitch by connecting various streaming networks and focusing on deepening user engagement with the audience. With Animoca Brands recently acquiring Azarus, the Metaverse streaming is expected to grow with the support of Stream’s capabilities to create community-driven dynamic content.
This collaboration will bring together fans, creators, and gamers, providing a wide range of interactive experiences and fostering meaningful interactions between consumers and content creators. Azarus has a strong presence in major Twitch streams, featuring game releases like Assassin’s Creed, Esports competitions such as Capcom Pro Tour, and shows like the Streammer Awards, attracting nearly 500,000 simultaneous players.
By partnering with Twitch, Stream’s product is expected to enhance use cases by linking streaming networks and providing a solid foundation for communicative streams. The platform aims to onboard numerous streamers to build a large audience network, offering new opportunities for rewards and community engagement. Alex Casassovici, the founder and CEO of Azarus, expressed his excitement about this initiative, stating that it will fulfill the vision of developing interactive stream content through a distributed, permissionless, and open approach.