In a recent post on , the co-founder of Binance expressed regret for a meme that was shared on the company’s social media platform without proper consideration for cultural sensitivity. The incident involved a meme that was uploaded on X, which was not thoroughly vetted before being posted.
“We deeply apologize!” tweeted Yi He. The social media team, who are new to the company, lacked the necessary cultural knowledge to understand the meaning behind the meme when they came across it in the community. As a result, they shared it on X without realizing its implications. “This was our mistake, and we are committed to making it right,” stated Yi He.
The co-founder clarified that the social media team responsible for the post had recently joined the company and did not have the cultural background to interpret the meme correctly, leading to its unintended sharing.
Pledging to Address the Situation
Acknowledging the error, the co-founder took full responsibility for the mishap and reassured the public that measures will be put in place to avoid similar incidents in the future. Binance is dedicated to resolving the issue and ensuring that all social media content undergoes proper scrutiny going forward.
This apology serves as a reminder of the significance of cultural sensitivity in social media management, particularly for companies with a global presence. Binance is committed to improving its training and review procedures to prevent such occurrences and maintain respectful and inclusive communication with its audience.